As society as become more and more saturated by advertisements, as more forms of media have been created, marketing agencies have been forced to become more and more creative when trying to sell their product. The Public Service Announcement (PSA) above is an excellent example of their creative struggle. Sponsored by Denver Water, the bench reminds viewers to conserve water. Through using humor and shock value, both forms of a pathetic argument, Denver Water clearly proves their point and conveys their message.
The bright orange of the bench attracts a viewer’s attention, while the missing parts of the bench keep their attention. Because our mind automatically assumes that a bench should be a certain length, our eyes stay attracted to the advertisement. When something is that eye-catching, we keep our attention on it, and what to find out more about it, and what it means. These are all signs of pathos. The PSA has only the amount of seating needed for one person, or only what is absolutely necessary. This reflects the purpose of the PSA, which is to only use the absolute minimum of water whenever possible.
This advertisement is effective in it’s argument because people will look and dissect the PSA long enough to understand it’s point, and hopefully apply it to their daily life.
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